Authored by Eric Walczykowski​, Adam Boone, Adriana Brady

One thing that the Bespoke team agrees on with the MarTech/AdTech industry is that customer needs should always be at the forefront of strategy. We have been excitedly watching and analyzing the emerging technologies coming out of this vertical and are passionate about placing executives who enable portfolio companies who do just that.

This week we are announcing our coverage of the Marketing and Advertising technology sector. The move will provide our clients with talent market insight and curated access to leaders who can scale AdTech and MarTech firms and drive adoption of these technologies.

This expansion is a strategic enhancement of our Private Equity Client Services Program, giving our clients curated access to the leaders who are experts in scaling software and SaaS companies.

Marketing and Advertising Technology Sector

Senior Research Analyst Adriana Brady states,

“We excel in identifying executives at the forefront of the evolving nature of marketing and advertising at large. Bespoke candidates in this sector can leverage their expertise and track record within Martech/Adtech companies to anticipate customer needs, set market trends to drive successful outcomes.”

Despite the investment downturn of last year, we have seen a continued focus on these roles within the Software and SaaS space. To date, Bespoke has placed over 40 executives in this segment for Software and SaaS portfolio companies focusing on target marketing, customer retention, Marketing analytics and more.

Key Trends we expect to see for this industry in 2024:

Author:
Eric Walczykowski
Chief Executive Officer

Eric is passionate about building high-performing teams that value doing their best, working together, overcoming adversity and learning.

As a proven growth executive, Eric has served as CEO, President, Board Member, Investor and Advisor for technology companies that achieved over $4.5B in successful exits.

Eric brings to Bespoke Partners significant professional services experience from Deloitte and Andersen, as well as the high-growth client executive perspective for private equity-backed technology companies.

Eric earned an MBA from the Kellogg School of Management at Northwestern University and a BS in Business from Fresno State University.

Outside of work, Eric enjoys spending time with family, coaching baseball, travel, attending live events and sipping good wine.

Author:
Adam Boone
Chief Marketing Officer

Boone has led marketing, demand generation, branding, product management, services marketing, or alliances marketing programs for numerous successful companies including Avaya-acquisition Sipera, Sequoia start-up Syndesis, Subex, CoManage, and others. He has driven joint marketing programs and go-to-market initiatives with iconic industry leaders including Microsoft, IBM, GE, AT&T, Oracle, Comcast, Cisco, Ciena and Samsung.

Boone holds an MBA in Business Strategy from the WP Carey School of Business at Arizona State University and completed the Competitive Marketing Strategy Program at the Wharton School at the University of Pennsylvania.

In his personal time, Boone enjoys travel, fine food and wine, mountain biking, playing and listening to music, and movies.

Author:
Adriana Brady
Senior Research Analyst

Born and raised in Phoenix, Adriana moved to California where she recently graduated from the University of San Diego with a major in Psychology and minors in Management and Biomedical Ethics. During her tenure as a full-time student, she worked three jobs and enjoyed service roles as a certified tutor and teacher’s assistant.

Prior to joining Bespoke, Adriana focused her academics on the integration of psychology and business and served on the executive board of her university’s industrial/organizational psychology club. She has pursued several projects surrounding DEI development and supporting the growth of professional women.