Empowering Your Growth Engine: A Guide to Building High-Impact Middle Management
By Adelaide Maffey, Bespoke Partners, and Tony Fogel, TriSearch
Taking on a leadership role as a new executive means inheriting an existing team. This transition is as exciting as it is daunting. With new perspectives and strategic visions in tow, the true challenge lies in unlocking the full potential of your organization, starting with the foundational middle management layer. This blog will delve into when to hire middle managers, the current hiring trends, and their critical role in fostering value creation.
When to Build Your Leadership Engine
The compulsion to quickly fill vacancies can be strong for any new leader. However, it’s crucial to curb the rush to make immediate hires within the first 30-90 days. This period should be dedicated to assessing organizational needs, identifying critical gaps, and determining priorities for key hires.
Initially, the focus should often be on securing direct reports, like functional leaders, or a chief of staff, to establish a robust support system. New executives must navigate common pitfalls such as prioritizing urgency over cultural fit or forming a team of individuals who reflect their own thinking and style too closely. Making informed decisions on organizational structure, required candidate profiles, and skills takes time but will help reduce the financial cost and wasted time of bad hires.
Navigating the Hiring Landscape: Current Trends
As the talent market intensifies, the demand for skilled middle managers has seen a parallel rise with C-level placements. Companies are recognizing the value of both strong C-level leadership and competent middle managers who can execute the vision and keep high-performing teams engaged. Harvard Business Review* research shows a 23% increase in managerial roles between 2005 and 2020, alongside rising wages and we have seen this trend continue in the current market. Anticipating organizational needs, securing budget approvals, preparing compelling job descriptions, and building talent pipelines will help organizations effectively ride this wave.
Notably, there is a significant shift in hiring focus from merely valuing experience to emphasizing skills. Pinpointing the exact skills necessary for each role is now paramount because these competencies directly influence an individual’s ability to perform and innovate within their position.
For example, a job description for a Marketing Manager might be:
Traditional Focus:
10+ years of experience in marketing, proven success record in managing large marketing budgets.
Skills-Based Focus:
Strong analytical skills to interpret marketing data, expertise in content marketing and social media campaigns, ability to demonstrate ROI on marketing initiatives.
Companies poised for success excel in identifying and evaluating these specific skills. This approach not only ensures a precise match for current needs but also aligns with the company’s strategic goals, setting them apart in a competitive landscape. While experience provides context, it is the skills that drive performance and future growth.
The Unsung Heroes: The Value of Effective Middle Management
Middle managers are often the unsung heroes within an organization. Their role is crucial in bridging the gap between executive vision and operational reality. These managers bring a unique skill set that amplifies the effectiveness of the entire management structure.
Here are some essential attributes to look for in potential middle management candidates:
1. Ownership Mentality:
Look for individuals who show an entrepreneurial spirit, those who take initiative and are proactive in driving projects to completion.
2. Crisis Management Savvy:
Effective middle managers thrive in adversity. They excel in navigating challenges, prioritizing tasks, delegating effectively, and rallying their teams during turbulent times.
3. Talent Development Champions:
These managers not only handle their current responsibilities well but are also adept at identifying and nurturing high-potential talent within the organization.
Both sets of research are showing evidence of a closely related trend: emphasis on GTM leaders with a focus on customer retention.
Enhancing the relationship with existing customers enables revenue growth without new customer acquisition costs, a proven formula for capital-efficient growth.
This strategy has given rise to the Customer Success function in many companies and Bespoke’s data shows increasing recruiting interest in these roles and for CROs with a track record in customer retention. These GTM team members own renewal transactions and generate upsell and cross-sell opportunities by enhancing the engagement with customers after the initial sale.
*Source: Rand, Ben. “More Coaching, Less Commanding.” Harvard Business Review, 2024, [https://hbswk.hbs.edu/item/the-middle-manager-of-the-future-more-coaching-less-commanding].
Zhang, Letian. “The Changing Role of Managers.” American Journal of Sociology, vol. 129, no. 2, 2023, pp. 439–484.
Beyond the Offer: Nurturing Success
Bespoke Partners invests in our placed candidates’ success long after their offer letter is signed. This includes helping to connect them with ecosystem partners like Tri-Search and delivering talent strategies to achieve the investment thesis.
Click on one of the Contact Us buttons below to learn more.
About TriSearch
TriSearch is an International full-service talent acquisition firm that provides high touch recruitment for all positions below Executive Search. Recognized by Forbes and Hunt Scanlon as a Top Nationwide Recruiting Firm, TriSearch provides Targeted Single Search (TSS), Customized Partnership Recruiting (CPR/multiple roles), and Recruitment Process Outsourcing (RPO/high volume).
For more information, please visit www.trisearch.com or connect with TriSearch to learn more:
About Bespoke Partners
Bespoke Partners can help companies seize emerging opportunities by staying ahead in the software and SaaS leadership market.
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Bespoke Partners Named in Top 10 of the “Top 49 Retained Executive Search” 2-Years Running by C-Suite CV Secure.
Author:
Adelaide Maffey
Vice President, Strategic Partnerships
Adelaide has more than 11 years of experience in management consulting in the technology sector, including extensive work in private equity backed companies. As the VP of Strategic Partnerships, Adelaide engages the Bespoke team with industry partners to deliver tailored solutions for clients and to drive strategic projects.
She previously held roles at Bespoke focused on human capital management, talent assessment and development, and business operations. Prior to joining Bespoke, Adelaide was a program management consultant with Booz Allen Hamilton.
Author:
Tony Fogel
President & Co-Founder
TriSearch
Tony began his relationship with TriSearch as a client when he was a CHRO. He partnered with Co-Founder and CEO Bob Aylsworth to design a new type of recruiting model, ultimately called Customized Partnership Recruitment (CPR). CPR was a huge success for Tony’s organization and adopted by many other companies. Tony later joined the TriSearch board, and as of January 2020, stepped into a Co-Founder and President role for TriSearch. Tony brings over 30 years of progressive HR and Talent Acquisition experience. He spent his first decade progressing up the ranks at PepsiCo before transitioning to Financial Services by joining Morgan Stanley where he led global technical recruiting before being promoted and assigned to Europe to lead HR for investment banking, private equity, equities & fixed income.
He joined Lehman Brothers to lead HR for Europe and ultimately completed his service as the global head of HR for private equity, asset management and private banking. Post Lehman Brothers, he has been the CHRO of two public companies and two private equity backed organizations. While at Ciber, an IT services organization, he held P&L responsibility as the leader of their IT staffing organization that placed IT consultants. As President, Mr. Fogel is responsible for ensuring TriSearch is continuously improving, and at the forefront of Talent Acquisition technology, process, and client satisfaction.